Pick a plan & win more local tech support contracts
Lead generation and appointment setting for MSPs, on a monthly plan, an annual plan, or pay per lead with no retainer.
Everything you need to start booking MSP appointments in your territory.
- List building to the ICP you give us
- Email design
- Mailbox warm-up
- Weekly reports
- Appointment scheduling
- Server infrastructure access
- Customer success support
More territories, an extra campaign and help turning leads into closed deals.
- CRM integration
- Coverage across multiple territories
- One add-on campaign alongside your main one
- Dedicated email deliverability expert
- Post-lead follow-up calls to help you close
- Local domains
- Custom reports
Email, calls, LinkedIn and text across up to 10 territories nationwide.
- Dedicated warm-calling agent
- Account-based marketing for 15 accounts
- Up to 10 territories across the country
- LinkedIn outreach
- Text message alerts for meetings
- Mentions in our newsletter to small businesses
- One on-site meeting every year
No retainer. Pay only for the leads you want, and they never expire.
We introduce you to each lead. You take the conversation forward from there.
- A reply asking to understand your services
- A referral: not the right person, but they point us to who is
- A prospect who wants to continue the conversation later
- A technical question about your services
- List building
- Email design
- Customer success support
What MSPs say about the ROI
Read all client reviews →“The team is easy to work with and delivers great ROI.”
“They provide us with reliable leads month over month at a reasonable rate, ROI-friendly.”
“I have used The Lead Market for 5 years now, and they consistently deliver quality leads.”
Territory data files
Want to run your own outreach? Buy the list for your territory: companies in the metro area with 11 to 1,000 seats, mostly small and mid-sized businesses that fit a Managed IT campaign, each with its owner or IT decision-maker. Built and kept current by the TLM data team.
Our own MSP campaigns use this data, so job changes get replaced fast.
Bad addresses are caught in our live sends before the file reaches you.
IT decision-makers at 11 to 1,000 seat companies. 276,000+ added in 2026.
Request a territory file
Pick a territory above, or tell us your ZIP codes if you only need your service area. We reply within one business day with a free sample of 25 records and the invoice.
Data is supplied for business-to-business outreach only.
Frequently asked questions
How the plans differ, how annual pricing works, and what to expect on Pay as you go.
Starter covers the essentials: list building to your ICP, email design, mailbox warm-up, appointment scheduling, weekly reports, server infrastructure access and customer success support.
Plus adds CRM integration, coverage across multiple territories, an add-on campaign, a dedicated email deliverability expert, post-lead follow-up calls, local domains and custom reports.
Advanced adds a dedicated warm-calling agent, account-based marketing for 15 accounts, up to 10 territories, LinkedIn outreach, text alerts for meetings, mentions in our small-business newsletter and one on-site meeting a year.
Annual plans cost less each month and per appointment. Starter, for example, is $500 a month for the first two months and $650 a month after that, plus $60 per appointment. On monthly it is $600, $750 and $70.
Use the Monthly / Annual switch above the plans to compare all three.
Talk to your account manager about moving to a different plan as your needs change.
Any reply that opens a conversation with a prospect:
- A reply asking to understand your services
- A referral from someone who isn't the right person but points us to who is
- A prospect who wants to continue the conversation later
- A technical question about your services
We introduce you to each lead, and you take the conversation forward.
No. Pay as you go does not include appointment scheduling. We introduce you to each lead and you book the meeting yourself.
If you want us to schedule meetings for you, choose Starter, Plus or Advanced.
No. Pay as you go has no expiry date. It starts from $3,000, with 15 to 20 leads at $200 each and 21 or more at $180 each.