Success of Civil Drawing with TLM’s approach to customer acquisition
The client helped companies with mobile drawing and provided takeoff and estimation tools for professional contractors who are constantly on the road.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The founder of the company was very confident in the product and wanted to see more traction.
- At the time, their outreach efforts were exclusively focused on digital marketing, so they were looking for an outbound email marketing service to help supplement their outreach strategy.
- Their product was unique, and they needed someone to run multiple campaigns targeting the same prospective company.
Our Plan
- Resource Allocation: We understood the client’s requirements and allocated one dedicated and one shared team member for contact discovery and data management.
- Contact Discovery: We started contact discovery by excluding certain specified civil engineering companies around the Michigan area.
- Tailored Campaign Design: Our campaign design for this client was a little different than our standard approach as we used three unique templates for each target company.
- Lead Management: Leads were directed to different teams based on the template used and their response. Uninterested companies were promptly removed.
Result
- We generated one or two leads per month during the first four months of our engagement, but the client was not satisfied. We proceeded to include more touchpoints, which led to more lead conversations scheduled with the client.
- The multi-campaign was implemented, and they were soon happy with our services and the value they received given their budget.
- We were able to generate an average of three leads per month for the client after the fourth month of our partnership.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
