A strategic email marketing program for Dallas Furniture Company
Situated in the heart of Dallas, Texas, this company specializes in crafting and distributing premium office furniture to businesses throughout the entire United States.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The company’s primary concern was a lack of public awareness, as their presence outside of Dallas was limited, and they needed to reach more consumers.
- Inventory was increasing faster than sales, creating a significant problem, and they wanted a new customer base rather than relying on referrals.
- They began a digital marketing practice to build a reputation organically, but this takes time.
- Their Google Ads campaign was successful but costly, so they were seeking a more modest pricing model that would lead to good traction on their website.
Our Plan
- TLM was already engaged in a lead generation and appointment setting program for a sister brand of the furniture company in the software development and managed IT services space
- Our proposed campaign is composed of two touch points, visiting the company’s website and checking out their furniture catalog.
- We began by assigning three team members to contact discovery, campaigning, and exclusions. Our objective with this campaign was to increase traction.
- Our reach and traction grew day-by-day, with our primary objective to increase website traffic and support the company’s digital marketing through outbound marketing efforts.
Result
- We saw results right from the start of the campaign, focusing initially on Texas, which led to multiple orders and onsite appointments.
- After 90 days, the CEO expressed his satisfaction with the results and referred us to another furniture company in a different state.
- We are now working with both these furniture companies with one thing in mind: increasing website traffic.
- Compared to direct mail and cold calling, this campaign saved the company money, delivering the sales and exposure they were seeking.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
