See how a Melbourne GRC firm boosted sales with TLM's B2B expertise
The client streamlines GRC processes, making it easier for local businesses in Australia to maintain compliance and manage risk effectively.
Campaign type
SaaS Solution
Duration
09
Resources engaged
01
Top MRR booked
$3560
Business Problem
- The client wanted to work with someone who was well-versed in the Australian market and experienced in B2B Campaigning.
- They were seeking a partner to generate qualified B2B leads for their GRC compliance product and to get budget-friendly lead generation and appointment setting services.
- Ideally, they wanted someone who could generate a good number of qualified leads and also offer outreach services as part of a package.
Our Plan
- We proposed a six-month email marketing program with dedicated team members for contact discovery, campaigning, lead identification.
- We targeted finance professionals, CEOs and founders. Client provided us with great graphics that helped design our campaign and capture attention.
- We used a five-touchpoint campaign and included the client’s trademarked logo in emails to enhance trustworthiness.
Result
- We secured a couple leads in the first week, which really boosted our confidence. The need was there, and prospects were responding to our messages. The CEO of the client company was very happy with the results we were generating for a low-cost service.
- By the end of the first month, we had generated 13 total leads. Our focus on designing high-quality campaigns, literature, and collateral proved to be successful.
- The CEO of the company indicated that by just closing a couple of our leads, they would recoup eight months’ worth of our services.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
