NYC leading MSP enhanced their multi-campaign strategy with TLM
Based in New York City, our client is a managed services provider with additional locations across the Northeast, Mid-Atlantic, Southeast and Midwest regions of the United States.
Campaign type
Managed IT Services
Duration
7.5 months
Resources engaged
01
Top MRR booked
$1080
Business Problem
- This client was looking to partner with a vendor experienced in generating leads for managed IT services in NYC.
- After a previous investment of $500K in outbound outreach methods like cold calling, newsletters, and direct mail campaigns, they wanted a cost-effective and efficient lead generation agency.
- They required parallel campaigns on managed IT and digital transformation services such as ServiceNow and others.
Our Plan
- We planned for an effective email marketing campaign with focus on sales qualified leads across their territory.
- We started locally and gradually expanded to a larger radius around NYC. We designed the campaign to give the local flavor and focused on the remote plus onsite support for customers.
- The opening was crafted to encourage prospects to read the email, and the closing was designed to prompt them to take action.
Result
- In the first month, we generated two quality leads for managed IT services. The client closed one of these leads quickly, which earned us great appreciation from their team.
- We ran two parallel campaigns targeting businesses valued between $15M - $100M which brought in an average of two leads per month per campaign.
- The client was satisfied with the decent traction our campaigns were generating.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
