Southern California staffing agency boosts revenue by 30x with TLM
Our client is a leading staffing solution provider specializing in light industrial positions, ensuring the perfect match between talent and opportunity.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The company was relying on in-house marketing and referrals because they believed outsourcing lead generation would be too expensive. They had evaluated some lead generation companies but found their services to be costly.
- The recruiters were having difficulty finding candidates due to the limited number of open positions, and the company needed a scalable solution.
- Additionally, the company had no budget for a full-time salesperson to handle sales activities.
Our Plan
- We developed a targeted strategy for light industrial staffing services focusing on key stakeholders such as Operations, Office Managers, and HR personnel.
- Our campaigns highlighted the importance of background checks focusing on the light industrial sector. Clients promptly contacted the leads generated and coordination was key to success of this engagement.
- We crafted unique subject lines for our emails, with two data miners handling campaigning, lead identification, and exclusions.
Result
- During the first month of the engagement, we generated six qualified leads, resulting in work orders from two customers and a pipeline of potential leads.
- Additionally, the company experienced a sharp increase in website visitors. Our outbound campaign was more successful in attracting visitors than their in-house marketing team.
- As of 2022, we have generated close to 76 appointments, and the company is working with many of these leads. The recruiters are happy with the flow of clients and the variety of positions coming in.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
