Canadian MSP grows client base in BC through TLM email marketing
Our client operates a leading cash flow management SaaS platform for lenders in Canada and the U.S. They are based out of British Columbia, Canada.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The client was looking for lead generation agencies that have expertise in MSP services.
- They had great success with accounting firms, but they needed a way to reach a broader number of prospects within their audience. Expansion was on the horizon, and they were looking for a good partner for B2B lead generation.
- Although they had expertise in servicing accounting firms, they were losing customers due to an increase in competition and more competitive prices offered by other MSP companies in the market.
Our Plan
- When we met the CEO of the company, it was evident that data was going to play a key role in our work. Knowing this, we assigned an experienced team member for contact discovery.
- We trained the team members and prepared a sample contact discovery presentation and finalized the titles for our direct lender prospects.
- We decided to employ a three-touchpoint campaign focusing more on infographics to creatively showcase key metrics and features of the SaaS platform to end users.
- Our lead identifier was instructed to schedule interested leads through Calendly and to exclude any companies that requested removal.
Result
- During the first three months, we generated three to four leads per month. These leads were identified as qualified prospects who expressed interest over email in response to our campaigns.
- Later, we increased the number of leads generated to between seven and 11 per month. The client was impressed with the technique we were using to bring qualified inquiries to the table.
- They became more competitive in their industry, and inbound leads came in due to our email marketing campaign.
- We are now generating an average of six leads per month for the client.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
