California based MSP franchise's leveraged TLM for B2B leads
This case study is based on the experience of one of our clients: an MSP franchise based out of Orange County, CA with a network of nationwide franchisees.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The client is a managed service provider (MSP) franchise company with locations nationwide. They struggled with expensive and ineffective lead generation.
- While the franchise owners were experts in the technology they offered, they faced challenges in finding leads.
- Our client never had an option to choose which leads to pay for.
- In addition, the clarity of email campaigns and the list of prospects were not accessible to our client at all.
Our Plan
- Our approach started with one territory in Maryland. We dedicated specific team members from contact discovery to lead identification.
- For prospecting, we narrowed our focus to local businesses with 10+ employees, targeting all the decision makers responsible for IT requirements.
- This campaign focused on the pain points SMEs experienced with IT and how the client company’s expertise could help solve their problems.
- Our email scripts' specialty was their ability to urge prospects to act. Our lead identifiers were trained to instantly schedule calls with clients based on shared availability.
Result
- We began our journey by generating 11 leads in the first month, followed by seven additional leads in the second month.
- The client now had the option to choose which leads they wanted to pay for – an option they never had with previous vendors.
- Our lead generation process now supports over 100 of the company's 230+ locations nationwide, generating an average of three leads per month.
- This B2B lead generation and appointment setting program was made exclusively for this company.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
