Canada-based SaaS Company utilized TLM for qualified B2B leads.
Our client operates a leading cash flow management SaaS platform for lenders in Canada and the U.S. and redefines the landscape of cash flow management.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- They were new to the cash flow industry and wanted to partner with someone who could aggressively market their product to this audience and also commit to deliver a specified number of leads.
- As a new company, they had a small budget for sales activities. They wanted someone to bring the leads to them so that their sales reps could focus more on closing deals.
- Finding direct lenders wasn’t easy. They also wanted someone more experienced in market research to ensure an efficient sales pipeline.
Our Plan
- When we met the CEO of the company, it was evident that data was going to play a key role in our work. Knowing this, we assigned an experienced team member for contact discovery.
- We trained the team members and put together a sample contact discovery presentation and finalized the titles for our direct lender prospects.
- We decided to employ a three-touchpoint campaign focusing more on infographics, enabling us to creatively showcase key metrics and features of the SaaS platform to end users.
- Our lead identifier was instructed to schedule interested leads through Calendly.
Result
- We started receiving appointment requests and we scheduled four to five demos for the client's team in the first month.
- During the first four months of the campaign, we delivered around 15-20 leads.
- They were happy with the pricing and the value they were getting for the amount of prospects we were able to deliver.
- We performed quality data research to find prospects and the client was happy to have a good list of contacts which they could use in their newsletter distribution.
- They asked us to do market research on some other data points as well, which we were happy to deliver.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
