2x revenue growth for a Torrance based shipping company
This client is a shipping company that helps with inbound, outbound and drop shipments. They pride themselves on efficient, cost-effective services for customers.
Campaign type
Business Services
Duration
10 months
Resources engaged
01
Top MRR booked
$5700
Business Problem
- They were looking for a lead generation agency that could provide B2B leads for a range of their services.
- Initially, they tried using a cold calling service to generate leads, but did not get the desired results.
- They also invested in outbound outreach, such as direct mail campaigns and sending brochures to prospective companies, but they couldn’t generate any promising leads.
- As a smaller company, our client also struggled to compete with competitors who had an extra edge due to bigger marketing budgets.
Our Plan
- This was our first time serving a shipping company. We proposed a B2B lead generation email marketing program.
- We developed an email marketing campaign with multiple touchpoints to promote their LTL and truckload services.
- We planned out some personalized campaigns as well to make sure it talks sense to the prospect. The goal was to generate enough sales qualified leads.
- A dedicated, trained lead identifier nurtured the responses and scheduled appointments on the client’s calendar and also co-ordianted in case of no show.
Result
- In the first month, we generated four quality leads through our email marketing program.
- In the second month, we were able to generate 7 HOT leads. Our client also received inbound enquiries through our direct email marketing for FTL and other services.
- The client’s web traffic also increased due to the email marketing we were doing. Suddenly, they were recording a good number of followers, which solved another problem for them as well.
- On average, the client received around 4 to 5 leads every month, and they were very satisfied that we could meet and exceed their sales pipeline expectations.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
