Michigan staffing agency's sales pipeline fueled with qualified leads
Our client specializes in connecting technology businesses with tech-savvy professionals to meet their staffing needs. They mainly focus on businesses in Michigan.
Campaign type
Staffing Services
Duration
15 months
Resources engaged
01
Top MRR booked
$4500
Business Problem
- When we met them, the client mentioned that they had just lost one of their biggest customers, and they were now looking for someone to help fill that void.
- They also had a bench of experienced IT professionals that needed to be placed before they decided to jump ship to another staffing agency.
- They were facing a fair amount of resistance from their HR department to find positions for them.
Our Plan
- We targeted IT directors and business intelligence/data warehouse managers as primary prospects, with HR professionals as secondary targets.
- Email Marketing was the solution, we crafted email campaigns tailored to the candidate profiles and focused on what they wanted to see.
- We received some early hits, which we successfully converted on a call.
Result
- We generated an average of three qualified leads per month, and the agency’s pipeline was filled with quality contacts.
- In the second month, a big tech company invited our client to their office to discuss the details of some of their professional candidates.
- All in all, we were able to deliver around 25 qualified leads in the first eight months of service, leaving the client very satisfied.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
