Boosting US Staffing's client base with TLM’s B2B lead generation
Our client excels in offering comprehensive staffing solutions tailored to the needs of local businesses.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The company had never outsourced lead generation before and was investing heavily in digital marketing without getting enough qualified leads.
- They hired salespeople to find leads through calls and emails, which consumed significant resources and led to neglected follow-ups with current prospects.
- With increasing market competition, they needed a B2B lead generation solution that could effectively deliver new clients and allow them to stay competitive.
Our Plan
- We focused on our standard strategy by adding a dedicated team member to perform contact discovery. The efforts targeted the decision makers at businesses with 5-100 employees.
- Our targeted industries included accounting, manufacturing, law firms, IT, and financial services technology.
- With this client, we decided to implement a four-touchpoint campaign: one introductory message followed by three follow-up messages.
- To get our audience’s attention, we used casual fonts in the emails, and we saw positive results from those campaigns.
- Routing emails through our server made a significant difference.
Result
- In the first month, we generated two to three leads, and the franchise owner began receiving direct calls and LinkedIn connection requests from local businesses interested in their services.
- By the second and third months, we increased lead generation to around six to seven leads per month, helping the client outperform the competition and gain recognition in the staffing industry.
- We also asked a few sales representatives to make calls based on warm-to-cold enquiries, and they received positive feedback.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
