We had no clue how this would go, but then we used our experience and wrote some templates that resonated with local businesses.
Our prospecting was focused on businesses from 5-200 employee size. We were taking titles like owners, presidents, marketing heads, office manager and operations managers.
We started off the campaign with 4 emails per month per prospect and we had clear CTA of booking a meeting with the client. Many showed interest and we booked meeting with all of them.
Initially we faced some problem with the leads, where not all the leads were moving forward with the second level discussion, but it was nature of the business the owner was in, and he told us this.
Later on, the leads started showing great interest in the second-level discussions after the proposal, and then slowly it started to make sense to the client.
The most important thing in this campaign was the portfolio. We soon realized that sharing the portfolio is the key factor, because people love to see how the work looks like and we started sharing the link of the portfolio in every other email.
Results
We have given them 38 leads within 6 months of engagement, and this was way above their expectations.
They could close few of them for some small tasks and then few they closed for recurring tasks of marketing.
They were getting conversations on the table, and which was the intent initially. After investing $800 per month on an average, they were getting around 6 to 7 qualified leads.
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