TLM elevates B2B outreach for a trusted Warehousing Company
The company is a family-owned business that provides warehousing, kitting, assembly, and subscription box fulfillment services to clients across the East Coast.
Campaign type
Duration
Resources engaged
Top MRR booked
Business Problem
- The company’s primary problem was their outreach efforts and the way they were approaching them. They were missing out on a significant potential customer base.
- While they were generating leads, they were not materializing into customers. Additionally lead generation was becoming increasingly costly.
- The company was losing most of their potential business to competitors with smaller warehouses, which was not sustainable.
- There was no dedicated in-house person to help them generate new, quality leads.
Our Plan
- This was our first time engaging a warehouse and fulfillment company for B2B lead generation. We began with a market analysis to identify potential business opportunities.
- As we built our lead database, we focused on getting the messaging right. Our communications centered on the company’s services, benefits, and basic questions such as why and how.
- The campaign was designed with four emails, supported by a dedicated team for the campaign’s design and execution.
- An exclusion specialist made sure to exclude any businesses that weren’t a good fit.
Result
- While this was our first time working with this industry, we knew that there were a number of potential prospects. We just need to get our message across in the right way to get them interested.
- In just the first month, we reached out to 2,700 prospects and generated 11 appointments for the company. The client agreed to pay for eight of these leads in the first month.
- Additionally, we tracked a pipeline of around 22 prospects who asked us to follow up with them again later.
I've worked with V and his team for a few years now. They are experts in their field. Since we've used them, we've acquired more clients and lead appointments at a very fair rate for their services.
Leeanna Raposo,
CFO
We have multiple companies that TLM has assisted with Lead Generation. Their process is highly adaptable and works across multiple industries.
Alan Harlan,
President
We are pleased with the response time and quality of leads that TLM has provided.
Matt Trimble,
Regional Manager
